While its not the only search engine out there, Google has easily become the go to for web surfers when they need to find something online. Google is far more than just a library of links though and one of their latest products helps to prove that.
With their “Let’s Put Our Cities on the Map” program, they are focusing on local businesses and making sure they are listed so that your customers can find you. Sure this adds to their stock as the go to look up system, but that’s not a bad thing in our book.
We see it all the time with our clients and potential clients. The first thing we do when someone contacts us is Google them. This helps us figure out more about their business but also helps us get an idea of where they stand with their online presence. While there is a LOT more involved than what Google is doing with Get Your Business Online (gybo.com), this is a great start for businesses to easily check to see if they’re listed on Google, if there information is correct and if they are missing any key information.
While all of these might seem like common sense, I’m sure we’ve all searched for a business online and found incorrect information when the results came back. Here are a couple key areas for you to focus on:
Your Business Name
Yeah, yeah…we know. Common sense, right?? Who could mess this up?? We’re not going to call anyone out because that’s not our style but we have seen it before!
Your Business Contact Info
A lot of small businesses start out using a cell phone or a line in their home office. Maybe you’ve moved on up and have an actual office now or even just upgraded your phone system in your home office. You’ll want to make sure that your current phone number is listed, not just on Google, but everywhere else you are listed. Likewise, you’ll want to make sure your address or service area(s) are correct as well. There’s nothing worse than getting directions to a wrong location!
Your Business Hours
This is one of the most common areas that we see mistakes. Perhaps they’ve changed or perhaps they’re just flat out wrong. If you have hours listed they will show up on search results so you want to make sure they are accurate. You’ll also want to make sure they are correct on your Yelp page as well.
Your Website Link
Plain and simple. Make sure it’s spelled right so your customers can find you.
Your Business Category
Double check that category to make sure its the one that fits your business better than any other options. If you’re a clothing store, you definitely don’t want to be in the landscaping category!